Head of Content
The writer who builds your publishing machine
28 years as a writer, editor and Head of Content gave me editorial judgement, a working knowledge of what a regulator does to a wrong sentence, and an ear for what people actually read. AI lets me build all three into a machine that runs around the clock — brand rules, site structure, editorial calendars, and legal gates that stop you publishing what I wouldn't.
What I actually do
Most content leaders come in two kinds: good editors who distrust AI, and AI enthusiasts with no feel for what a regulator does to a wrong sentence. In a licensed market both are hiring risks, because the cost of a bad page is a fine, not a correction.
I do the third thing: write the standard, then build the gates that enforce it. Brand rules, structural checks and jurisdictional restrictions, run against every page before it reaches the CMS, not after a regulator reads it. At casinos.org that machinery sits in front of five regulated markets, from AGCO's Ontario advertising rules to state-level geo-licensing.
The AI is the newest tool, not the reason for it. I was shipping to deadline when the deadline was a printing press. How I got here →
Proof
casinos.org
Head of Content · 2024 – present
Five regulated markets, one standard, and a publishing system that enforces it automatically. I own compliance from AGCO's Ontario advertising rules to state-level geo-licensing, and set the review standard the rest of the site is held to.
USA Gun Shop
Founder & Publisher · 2019 – present
My own commerce business, and the proof the method pays. I engineered the machinery myself: a live price-comparison engine, an affiliate product catalogue, and a fallback pricing cascade that monetises every guide on the site. Profitable for seven years, on both sides of a Helpful Content Update that flattened much of the niche.
ChipReign
Founder · 2025 – present
An iGaming affiliate site produced end to end by governed AI pipelines, built as a reference implementation rather than a traffic play. State-level geo-gating that fails safe, jurisdiction-accurate sweepstakes legality, FTC disclosure and operator marketing rules, all checked by an automated audit that runs against the live site. Affiliate agreements in place with licensed operators.
This is the demo. Its search footprint is small because that was never the point. How engagements work →
Writing
7 August 2026 · 8 min read
Every regulated publisher has a document nobody reads and an incident log that says so. The fix is not a better document. All articles →
Before that
Contributing Editor. Site to 2 million monthly visitors.
Editor. Technology, SaaS and recruitment clients, including Fortune 100 accounts.
European Editor. Sunday Times, MSN and Tatler bylines alongside.
Editor. Took it from zero to 1 million users a month.
National Racing Editor.