Clients
The work, and who it is for
I am usually brought in for one of two reasons: a content operation is producing the wrong things, or it is producing the right things in a way that cannot survive a regulator, an audit or a doubling in volume. Both are systems problems wearing an editorial costume.
Who I work with
Operators, affiliates and publishers in regulated verticals — gambling first, but the method is not gambling-specific. It applies anywhere publishing carries legal consequence: finance, health, firearms, anything with a jurisdictional map.
- Operators and affiliate groups whose content team predates their compliance obligations.
- Publishers moving from hand-written output to AI-assisted production, who need it governed before it scales.
- Agencies who need a senior editorial and compliance head on a named engagement.
- Investors and boards wanting an honest read on whether a content asset is worth what it is being sold for.
How engagements work
Employed leadership
Head of Content · permanent, remote on GMT+3
Owning the standard, the team and the publishing system. This is what I do at casinos.org today: five market silos, 480+ reviews, and compliance from Ontario advertising rules to state-level geo-licensing enforced automatically rather than by memory.
On-site contract
One to three months · in the building
Market launches, platform migrations, post-acquisition integration and compliance remediation. Work with a defined end. I travel for these; Malta, Gibraltar and London are the usual addresses.
Build and hand over
Fixed scope · remote
A governed content pipeline, an editorial standard your team will actually follow, or a compliance audit that runs against the live site on a schedule instead of living in a spreadsheet. Built, documented, handed over.
What the last few years look like
casinos.org
Head of Content · 2024 – present
Content lead across five regulated markets. I rewrote the crypto, sweepstakes and payments silos personally and set the review standard the rest of the site is held to.
USA Gun Shop
Founder & Publisher · 2019 – present
My own firearms buying-guide and commerce business, and the commercial proof that the method pays. I engineered the live price-comparison engine, the product catalogue with affiliate feed integration and the fallback pricing cascade that monetises every guide on the site.
ChipReign
Founder · 2025 – present
A reference implementation rather than a traffic story: a compliant iGaming affiliate site built entirely with AI content pipelines. State-level geo-gating with fail-safe defaults, jurisdiction-accurate sweepstakes legality, FTC disclosure and operator marketing-guideline compliance, all verified by an automated audit that runs against the live site.
It is new and its search footprint is small. That is the point — it shows what a content operation built after AI looks like, with no legacy to work around.